In this three part series I will explain how to set up your own web presence without any technical knowledge. Read on to find out why and whether you need a website!
Why should you have a website?
First of all, I want to mention that a website is by no means necesarry. In the end there is only one thing that matters and that’s great music.
With that being said there are some advantages to having your own website and domain:
You’re not dependent on social media networks (which come and go – remember MySpace?) like Twitter, Facebook or SoundCloud.
You can build your own e-mail list, which is really powerful in the internet marketing world to connect with your fans and to announce releases or podcasts for example. The percentage of people who will open your e-mail compared to people who view a Tweet or Facebook message are significantly higher. So you can really build a relationship with your audience and you’re (again) not dependent on the social media networks.
You have one universal place on the internet where people can find everything about you. Who you are, what you do, where they can find you on social media, how to contact you (for labels/promoters for example) etc.
Your own domain is much more professional than a Hotmail address for example. If you have your own domain you can create as much aliases as needed. For example: email@example.com or firstname.lastname@example.org. When choosing a domain always pick a .com if available, and don’t use symbols like ‘-‘ if they’re not needed.
You can host demo’s and promo’s yourself and make special pages to promote your tracks to labels. You’ll stand out from the crowd who only send boring e-mails with private SoundCloud links.
What does it cost to setup a website?
It’s pretty easy to get up and running, so with the instructions in this tutorial you should be able to set it up yourself. If not you can send me an e-mail or Tweet and i’ll guide you through it.
So there are no costs involved in hiring someone to set it all up for you, however you will need to hire some webspace and register your domain. There are some free options out there, which I don’t recommend. You get what you pay for they say, which is very true in this field.
For this website I use Bluehost, which only costs you $9.95 a month – for unlimited disk space and unlimited bandwidth. So no matter how many people will visit your website or how much they will download, they got you covered for this small fee. They also offer 1-click installers for a lot of software (like WordPress, like we’re going to use) which require no technical knowledge to set up your website.
If you order through my link you’ll actually get a discount and get it for $5.95 a month. I will also receive a small commission if you order through my link, so we both benefit. They have a great 24/7 customer support and a anytime money back guarantee so if you decide it’s not for you, you can always get your money refunded.
Are you ready to get your website up and running? This should only take a couple of minutes, so let’s get this thing started!
Step 1 – Ordering your webspace and registring your domain
Click here to go to the BlueHost order page, on this page click the Get Started Now-button to proceed to the next step.
Step 2 – Pick your domain
You can now choose which domain you want, keep this in mind when choosing your domain:
A .com domain is always your best choice, so go for ‘yourartistname.com’ if available.
If ‘yourartistname.com’ isn’t available you can either choose a .net domain or add something to your domain name like for example ‘yourartistnamemusic.com’ or ‘djyourartistname.com’
Choose your domain and click next.
Step 3 – Fill in your account information
Fill in your details and choose the package you want. Choose the length of your contract, the more years you pick the lower the price obviously, most people will pick the 12-month one which is $5.95 a month if you used my link or $9.95 a month if you didn’t.
Make sure you uncheck the boxes in the package information, you can always add them later if you’d like. The same goes for the account plan, just go for the cheapest package, you can always upgrade later! Or get your money back completely if you’re not happy with the hosting.
The domain whois privacy can be useful, because the domain register is public. People can view your details if you don’t choose voor domain whois privacy. So that’s an option you might consider.
You can then go on and choose your payment option (Credit card or PayPal).
Step 4 – Create your password
You have now setup your account and need to choose a password to access your control panel. Click on Create your password, enter your password twice and click Create.
Step 5 – Login to your account
Enter your login credentials to access the control panel.
Step 6 – Install WordPress (Part I)
Choose WordPress from the Website Builders tab in the control panel. And press the Start a new install button.
Step 7 – Install WordPress (Part II)
Leave the ‘directory’ blank and click Check Domain. You can choose to fill in a directory if you’d like, liketest for example. Your blog will be accessible via www.yourdomain.com/test if you leave this blank, you’re blog will come up when you enter www.yourdomain.com.
Step 8 – Install WordPress (Part III)
Click the Show Advanced options checkbox to enter some basic details of your blog.
Your sitename will be your artistname.
Your admin username is the username you need to login to WordPress.
Your admin password is obviously the password for that username.
Your admin email address is the address that is used for notifications about your blog, make sure it’s a valid one.
Check the Automatically create a new database for this installation and I have read the terms and conditions of the GPLv2 checkboxes and press Install Now.
Woohoo! You now have your own domain and WordPress blog up and running.
This is the first part of this three part series. In the next part we’re going to configure e-mail for your new domain, designing your WordPress site and filling it with content.
Make sure to share this with your producer/dj friends if you think this will be helpful for them. Stay tuned for the next part or this series.